In-Depth Review — That's It Nutrition

Veggie Fruit Bars Review

A healthy on-the-go snack that balances taste with nutrition.

Updated March 2026 Reviewed by Priya Nair

★ Independent research across taste, ingredients, nutrition, and value 📊 Community & published benchmarks aggregated and scored 🔍 No paid rankings — ever 📅 Last updated March 2026

Veggie Fruit Bars from That's It Nutrition are marketed as a healthy and convenient snack, designed for consumers looking to incorporate more fruits and vegetables into their diets. As the demand for more 'natural' snack options has risen, these bars aim to fill the gap for busy individuals and families needing quick and nutritious options. Each bar combines the simplicity of fruit and vegetable ingredients to create a portable and wholesome snack choice for both kids and adults.

The review is based on research from sources that analyze various fruit and veggie bar brands. Several studies evaluate their nutritional profiles, focusing on antioxidant content, sugar levels, and ingredient quality. This review references findings from The Grocery Edit, Clean Eating Kitchen, and insights from That's It Nutrition's own communications.

Overall, Veggie Fruit Bars represent a reasonable option for those seeking a healthy snack. They have the advantage of being free from added sugars, which is appealing. However, taste varies significantly across different flavors, and some consumers may find the texture less desirable compared to traditional bars.

Do Veggie Fruit Bars Provide Nutritional Benefits?

Veggie Fruit Bars are primarily made with fruit and vegetable purees, which means they retain some vitamins and antioxidants. According to expert sources, while fresh produce is about 70-85% water, the drying process concentrates sugars and reduces vitamin content somewhat, compared to fresh fruit. However, many bars do not have added sugars, making them a healthier snack option overall.

These bars can contain a decent amount of fiber, especially if they include skins or whole fruits. Being high in sugars naturally due to drying, as reported in The Grocery Edit, they should be consumed in moderation, particularly by those monitoring sugar intake.

How Do They Taste Compared to Other Snacks?

Taste can be hit or miss with Veggie Fruit Bars. Some consumers appreciate the fruity sweetness, while others note that certain vegetable flavors may be overpowering or unappealing. The texture varies widely: some bars may mimic the chewy quality of fruit leather, while others may feel drier or crumblier. User reviews indicate that people have different preferences, leading to inconsistent enjoyment across the product range.

Brands like Outshine and That's It offer alternatives with differing flavors and textures, which may be more widely accepted or enjoyable for various palates.

Are Veggie Fruit Bars Convenient for On-the-Go Snacking?

These bars are easily portable, making them suitable for snacking while traveling, at work, or during outdoor activities. They require no refrigeration and come in individual wrappers, enhancing their convenience. The simplicity of the product also appeals to health-conscious consumers looking for quick snacks without complex ingredients.

However, the availability of similar products means consumers have numerous choices when it comes to healthy snacking, which could lead to preference for alternatives from brands that may have better taste or texture.

Are These Snacks Worth the Investment?

In terms of health benefits versus cost, Veggie Fruit Bars can be seen as a worthwhile investment for those seeking clean and nutritious snacks. They often compete well with traditional dried fruit snacks and granola bars in terms of calories and sugar levels. However, surrounding products may offer better deals or added nutritional benefits for similar prices.

Brand competitors like Nature Valley and Larabar provide alternatives that some may prefer, whether for taste, ingredient lists, or price factors.

Pros & Cons

  • ✅ Made from real fruit and vegetable purees, providing natural nutrition.
  • ✅ Free from added sugars, appealing to health-conscious consumers.
  • ✅ Portable and convenient for on-the-go snacking.
  • ✅ Includes fiber which aids in digestion.
  • ❌ Taste and texture can vary significantly between flavors.
  • ❌ Higher sugar content compared to fresh fruits due to the drying process.
  • ❌ Some users may find certain flavors unappealing or too vegetable-forward.

How It Compares to the Competition

Who Should Buy This & Who Should Skip It

Buy it if: Veggie Fruit Bars are ideal for health-conscious individuals or families looking to incorporate more fruits and vegetables into their diet conveniently. They're also great for busy people needing quick, nutritious snacks on the run.

Skip it if: Those seeking a satisfying taste experience may want to explore alternative fruit or snack bars that emphasize flavor over nutrition. Additionally, individuals with a strong aversion to vegetable flavors may find better satisfaction in traditional fruit snacks.

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