That's It Fruit Bars Review

Only fruit — what the label actually contains

Each That's It bar is made from only two ingredients: fruit + fruit (for example, apples and blueberries). The company and multiple product listings state there are no added sugars, preservatives, colours or other additives. Nutrition panels referenced across sources list per-bar values of about 100–110 calories, 3–5 g dietary fibre, roughly 26 g carbohydrates total, 17–22 g sugar (all naturally occurring), and about 1 g protein.

Some listings and reviews also note micronutrients: product pages and retail listings mention vitamins A and C, and one review cites ~10% daily value of vitamin C for certain flavours. Nutrition varies by flavour and region, so specific fibre and sugar amounts can fluctuate between bars.

Chewy, mildly sweet fruit leather that tastes like concentrated fruit

Multiple reviewers describe That's It bars as soft, chewy and mildly sweet; the flavour profile is the concentrated taste of the pair of fruits in each bar. Texture is typical of a fruit leather—dense and pliable rather than crunchy or crumbly.

Because the bars are dehydrated/pressed fruit, you get the flavour and fibre of the fruit without the water content, which concentrates sweetness and changes mouthfeel compared with fresh fruit.

Compact 35 g bars suit travel and quick snacks

At about 35 g per bar and roughly 100–110 kcal, That's It bars are easy to carry and are frequently recommended as travel or coffee-run snacks. They’re marketed as a simple alternative when fresh fruit isn’t available.

Their shelf-stable format and single-serving size make them convenient in airports, backpacks or lunchboxes, but their lack of water and low protein means they’re better for short-term energy or flavour satisfaction rather than a meal replacement.

Good ingredient transparency, but watch the natural sugar and satiety

Ingredient transparency is a clear strength: the bars contain no added sugars or preservatives and are plant-based, non-GMO and gluten-free per product descriptions. The 3–5 g of fibre per bar is a useful contribution toward daily fibre targets.

However, each bar contains 17–22 g of naturally occurring sugar and only about 1 g protein, so they raise blood-sugar more like a concentrated fruit serving than a balanced snack with protein or fat; also, because water is removed you may not feel as full as if you ate the fresh fruit.

Multiple flavour combinations; regional availability varies

That's It offers numerous flavour pairings. U.S. listings show up to 15 flavours overall and a 'Best Sellers' 20-bar variety pack (four each of Apple+Strawberry, Apple+Mango, Apple+Blueberry, Apple+Cherry and Apple+Fig). In Canada the available flavours reported are fewer (Apple+Cherry, Apple+Blueberry, Apple+Mango, Apple+Strawberry).

The variety packs and individual bars come as single 35 g servings; the company offers a satisfaction/return policy for unopened items per the product page.

Pros & Cons

• ✅ Single-ingredient composition: only fruit + fruit (no added sugars, preservatives, colours)
• ✅ Compact single servings at ~35 g per bar suitable for travel and quick snacks
• ✅ Per-bar nutrition typically 100–110 kcal with 3–5 g dietary fibre
• ✅ Plant-based, gluten-free and non-GMO labels on product pages
• ✅ Multiple fruit flavour pairings available (U.S. up to ~15 flavours; variety packs list 5 core pairings)

• ❌ High naturally occurring sugar: about 17–22 g of sugar per bar despite no added sugars
• ❌ Lower satiety than fresh fruit because water is removed — you may feel less full
• ❌ Very low protein (~1 g per bar), so not a balanced snack for sustained hunger control
• ❌ Flavour availability varies by market (fewer flavours listed in Canada vs U.S.)

How It Compares to the Competition

• Larabar (fruit and nut bars) — Alternative single-serve bars often based on whole food ingredients; Larabar offers different textures and ingredient mixes (fruit + nuts) for people seeking added protein/fat.
• Stretch Island Fruit Leather — Another fruit-leather style product to consider if you want similar portability and concentrated fruit flavour in a different brand.
• Nature's Bakery Fig Bars — Fig-based bars in a bakery-style format; a comparable portable fruit-forward option with a different texture profile.
• Fruit Roll-Ups — A mainstream fruit-leather style product often chosen for convenience, though formulation and sugar profiles differ from That's It (read labels when comparing).

Who Should Buy This & Who Should Skip It

Buy it if: Buy if you want a minimally processed, single-ingredient portable fruit snack with 100–110 kcal and 3–5 g fibre per 35 g bar — useful for travel, school lunches, or when fresh fruit isn’t available.

Skip it if: Skip or limit if you need a snack that provides sustained fullness or balanced macronutrients — each bar has ~1 g protein and 17–22 g natural sugar. If you need higher protein or lower sugar between meals, choose a different snack or pair the bar with protein/fat.