Newtons Fat Free Soft & Fruit Chewy Fig Cookies (10 oz) position themselves as a lower‑fat variant of the classic fig bar. Marketed in a classic rectangular shape and described as soft and chewy, the product emphasizes key formulation points on retailer listings: made with real fruit, fat free, and containing five grams of whole grains per 29 g serving. Retail pages for the product appear across major U.S. grocery chains, where it’s presented as a ‘healthy variant’ of the original Newtons fig bar.
This review synthesizes product details and retailer descriptions from multiple listings including Kroger, Walmart, Vons, Mariano’s, King Soopers and QFC. The assessment strictly uses facts present in those sources (ingredient/label claims and serving information) and retailer copy; no independent lab testing or nutritional database lookups were performed for this piece.
High‑level verdict: Newtons Fat Free Fig Fruit Chewy Cookies largely deliver on their marketing claims — they are fat free, use real fruit filling, and provide a modest whole‑grain contribution (5 g per 29 g serving). The best aspects are the recognizable fruity flavor and the absence of high fructose corn syrup; the limitations are a relatively modest whole‑grain amount per serving and limited variant/pack size information on retailer pages. For shoppers seeking a fat‑free, fruit‑forward fig bar closely tied to the original Newtons profile, this is a reasonable option.
Do they taste like the original and is the texture satisfying?
Retailer descriptions characterize these as 'soft & fruit chewy' fig bars made with real fruit; multiple listings note that the product tastes nearly the same as the original Newtons fig bars. The phrasing across sources — e.g., 'taste as good as the original' and 'taste almost the same without the fat' — indicates the brand aims to preserve the classic fig filling flavor while removing fat.
Because all available retailer text emphasizes softness and chewiness, the product is positioned for shoppers who prefer a tender fig bar rather than a crisp cookie. No independent taste panel data or numerical sensory scores were available in the retailer copy used for this review.
What are the ingredient and formulation highlights?
Product listings explicitly state the bars are made with real fruit and do not contain high fructose corn syrup. The fat‑free claim is central to the product name and retailer descriptions, positioning it as a lower‑fat alternative to the original Newtons formulation.
Retail copy also frames the product as a 'healthy variant' of the original, suggesting formulation tweaks were made primarily to remove fat while retaining the fruit filling. Ingredient lists and complete nutritional panels were not provided in the retailer snippets used for this review beyond the stated claims.
How does it stack up nutritionally on paper?
Retailers report five grams of whole grains per 29 g serving — a measurable whole‑grain contribution that may matter to shoppers tracking whole‑grain intake. The fat‑free label is prominent, which is the product’s primary nutrition positioning point in the listings.
Listings also emphasize 'no high fructose corn syrup', but the retailer snippets used did not include a full nutrition facts panel (total calories, sugars, saturated fat, etc.), so a complete nutritional comparison versus the original Newtons or other fig bars cannot be drawn from the sources in this review.
What pack sizes and availability details are shown?
All cited retailer pages list a 10 oz package size for Newtons Fat Free Fig Fruit Chewy Fig Cookies. The product appears across multiple major grocery chains (Kroger, Walmart, Vons, Mariano’s, King Soopers, QFC), indicating broad retail distribution in the U.S. grocery channel.
Retail pages use standard product images and the familiar rectangular fig bar silhouette; explicit information on variety pack sizes, bulk formats, or limited‑time flavors was not present in the sourced listings.
Who is this made to compete with and how?
Listings position Newtons Fat Free as a direct variant of the original Fig Newtons — a lower‑fat option that keeps the fruity profile and omits high fructose corn syrup. Copy such as 'Get the original fig newton's' appears on some retailer pages, framing this product alongside the classic variant.
For shoppers comparing fig bar options, the chief differentiators shown in retailer text are the fat‑free claim, the presence of real fruit, and the documented 5 g whole grains per 29 g serving; these are the attributes retailers use to separate this SKU from other fig bar products.
Pros & Cons
- ✅ Fat free formulation explicitly stated across retailer listings
- ✅ Made with real fruit (claimed on all retailer pages)
- ✅ Contains 5 g whole grains per 29 g serving (quantified whole‑grain contribution)
- ✅ No high fructose corn syrup (stated on product pages)
- ✅ Soft, chewy rectangular fig‑bar format consistent with original Newtons
- ❌ Retailer listings show only a 10 oz package — limited size/variant information in sources
- ❌ Whole‑grain contribution is modest at 5 g per 29 g serving (not a high‑whole‑grain product)
- ❌ Retail listings used for this review did not include a full Nutrition Facts panel or ingredient list in the provided snippets
- ❌ Some retailer copy prompts shoppers to 'Get the original fig newton's', implying some consumers may prefer the classic recipe
How It Compares to the Competition
- Original Fig Newtons (Newtons Original Fig Bars) — The classic, full‑recipe Newtons product — the benchmark for flavor; the Fat Free variant seeks to match its taste while removing fat.
- Nature's Bakery Fig Bars — A common boxed fig bar alternative that often emphasizes whole grains and non‑GMO claims; typically positioned as a health‑oriented snack option.
- Nature Valley Fruit & Nut Bars (fig varieties where available) — A different format with a focus on whole‑grain oat bars and distinct texture; not a direct fig‑bar replica but an alternative for whole‑grain snack seekers.
- MadeGood Filled Granola Bars (fruit varieties) — A kid‑friendly, allergy‑conscious snack with fruit filling options; competes on health positioning rather than direct sensory match with Newtons.
Who Should Buy This & Who Should Skip It
Buy it if: Buyers who want a lower‑fat fig bar that preserves the classic fruity flavor and are reassured by retailer claims such as 'made with real fruit' and 'no high fructose corn syrup'. Also suitable for shoppers who want a measurable whole‑grain contribution (5 g per 29 g serving) in a soft, chewy rectangular bar format.
Skip it if: Shoppers who need a detailed nutrition facts panel (full macro and sugar breakdown) before purchase should seek listings that provide that data or an alternative product. Those who prioritize higher whole‑grain content per serving or prefer the exact original Newtons recipe without formulation changes may prefer the standard Original Fig Newtons instead.
Search Purchase Options
Use these links to search for Newtons Fat Free Fig Fruit Chewy Cookies on trusted marketplaces. The links open in new tabs; if you buy through them, we may earn a commission at no extra cost to you.
* Affiliate links: you pay the same price either way.